Trawling through ads in the newspapers? A thing of the past! Nowadays, people go online for their job searches: in 2014, 80% of jobseekers used the Internet for their searches. Digital has become an essential ingredient for job-seeking – something Pôle Emploi, France’s national employment agency, has fully grasped. In February 2015, it launched #Poleemploi2020, an overall action plan including a digital transformation programme. This involved setting up a digital resource platform for users, making data available to certain private organisations such as job boards and startups, and collaborative innovation projects. We found out more…
EncouragING THE USE OF digitaL CHANNELS
In 2013, Pôle Emploi launched “100% web”, a digitalised platform combining web chat, email and telephone. Run by volunteers, this “2.0 employment agency”, France’s first entirely web-based, virtual agency, has so far been a success, with an 87% user satisfaction rate, an encouraging result for Pole Emploi’s first foray into digital.
Since 2014, a new phase has been launched: users can also have job interviews without leaving the comfort of their own homes, thanks to online job fairs: virtual events designed for applicants unable to travel. Initially run as a pilot test in a few areas of France, the fairs are now organised all over the country. And to help the more digitally-challenged job-seekers, regular workshops are run to help them familiarise themselves with digital tools.
MOOCs, Serious games, quiz, INTERVIEW SIMULATIONS…
CV-writing, chasing up prospective employers, building a career project. Since April 2015, Pôle Emploi has offered free access to dedicated recruitment MOOCs, all of which can be accessed via the Emploi Store, a platform launched in June and featuring a variety of digital resources: quizzes, simulators, serious games, forums, etc., developed by Pôle Emploi and some private organisations.
The organisation is also focusing increasingly on collaboration, setting up a number of partnerships with job boards and professional social networks such as Viadeo (a French professional social network and main rival of LinkedIn, Ed). It’s a complex project, because Pôle Emploi doesn’t own the offers it publishes, and so requires recruiters’ permission. And in terms of CVs, the volumes of confidential data are such that the CNIL (the agency in charge of ensuring data privacy in France) is currently investigating the legitimacy of sharing it.
USING open innovation TO BOOST emploYMENT
At the end of 2013, Pôle Emploi switched to open data and publishes certain data (job offers, labour market statistics, etc.) on its Emploi Store Développeurs, a public virtual space designed to encourage developers to create innovative employment-related apps.
The agency is also trying its hand at open innovation by setting up its own lab in Paris. The idea is to develop synergies and exchanges between employees, users, partners and startups in the recruitment sector with the aim of boosting innovation and co-building new services. It is also used as a startup incubator, working with a network of experts from various fields: design, HR, legal, communications, etc.
Internally, Pole Emploi’s agents use a platform called InnovAction to share ideas and best practices on solutions for job-seekers, management methods, etc. Ideas are submitted and then employees have 60 days to vote for them; the most popular are then discussed at meetings held every two months.
By focusing on innovation and transparency, Pôle Emploi should firmly establish itself as a leading player for publishing data on the labour market. The adoption of digital tools, meanwhile, will enable it to offer a more personalised service and leave agents more free time to devote to the users who most need help. For Pôle Emploi, it’s digital recruitment, NOW!