Digital for all now

#IoT: La Poste deploys a connected button in France’s letterboxes

Econocom 27 Jan 2016

At the CES 2016 in Las Vegas, La Poste, the French Postal Service, presented “Domino”, a magnetic button designed to be placed inside a letterbox or even inside the home. The aim of the gadget is to enable individuals and companies to send parcels easily, via a dedicated app. A surprising innovation, but it’s not the first time the group has experimented with IoT.

Le bouton Domino de La Poste
Domino, La Poste’s connected button



So how does Domino work? It’s simple: once the button and app have been installed, the parcel is sent in four stages. First of all, the user puts the parcel in the letterbox, then presses the Domino button, fills in the recipient’s address in the application and confirms the request. Lastly, the postman collects the parcel using a special pass that allows him to open the letterbox. The postman then packs and stamps the parcel.


As Nathalie Collin, Deputy Managing Director in charge of digital and communication for La Poste, explained to LSA:


“We focused on the customer experience: the aim was to offer services to make life easier for them.


Designed from the outset to be customisable and universal, the Domino button could eventually have other uses. For the moment, it will be tested in the first half of 2016. In terms of pricing, nothing has been fixed yet. “We haven’t quite perfected the business model yet,” said Nathalie Collin.



A butTon CONNECTED TO the group’S DIGITAL hub


In 2015, also at the CES, Docapost, a subsidiary of La Poste specialising in digital, announced it had launched a digital hub, a platform for managing connected services and devices, similar to Apple’s HomeKit.



According to David De Amorim, Director of innovation for Docapost, the group has more credibility in this field than players such as Google or Apple:


We are 100% net neutral. We’ve designed a simple, cross-platform solution in an area where there’s a lack of homogeneity between iOS and Android, or systems that are only compatible with certain cars, alarm systems or internet routers.


The group played a key role in the emergence of IoT and in 2015 launched French IoT, a support programme for IoT startups. As De Amorim explained to Presse-Citron:


“Helping speed up the development of startups with the support of major groups is central to the emergence of a sustainable IoT economy, combining local human services, digital services and connected devices. Our aim is to act locally, but think globally! It’s about acting locally by supporting innovative projects and tests with users, then promoting these initiatives nationally by co-innovating with major groups and building up an international profile.”


Further reading:

With Facteo, the French post office brings its 85,000 postmen into the digital age

Digital transformation: Pole Emploi is working hard to digitalise job-searching

Digital for all at Societe Generale: giving employees the tools to build the bank of the future

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